Tuesday, May 09, 2006

Royalty Free Idea of the Month # 1

The Product
The Salesman, a fornightly magazine.

The Concept
The Salesman will be a marketing magazine seen from the point of view of sales people. Topics covered will include sales wars, retail audits, great salesmen, distributors, sales networks, launches, personal selling, interesting below the line communication, advertising that worked in the market, marketing concepts simplified, logistics management, technology & salesmen, multi level marketing & innovative salesmanship. The magazine will adopt a simple and racy style rather than sound like a serious journal.

The Target Audience
a) Salesmen
b) Distributors & franchisees
c) Marketing professionals
d) Students who wish to specialise in marketing

The Pricing
20 Rupees per issue.

Why The Salesman will be a success
1) Sales people travel a lot. And they have nothing much to do during this travel. They buy a lot of magazines for timepass. If it's a relevant magazine offering useful information, there's no reason why they won't buy it.
2) The marketing literacy of sales people is low. So anything that enlightens will sell.
3) Salespeople are a huge untapped market in India. All the business magazines and newspapers talk only to the top management.
4) Distributors & retailers again are a much ignored segment. Any magazine that celebrates them is bound to be embraced. At least by the literate distributors.
5) Marketing organisations currently rely on their own salesforce for news on market shares. An objective third party opinion will be welcomed with open arms.

3 Comments:

Anonymous rewriter said...

I will write.

6:46 PM  
Anonymous Satya said...

This is an excellent idea. I hope someone does something about this.

2:34 AM  
Anonymous Anonymous said...

hmmm interesting idea...when some old fart said advertising was 'salesmanship in print'little did he realise his words would 'literally' spawn a business idea:-) Way 2 go anantha.
Rajesh

11:27 PM  

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